For founding creators · five seats

Ship your Mind.

Your judgment, on demand to your subscribers — in your voice, not the averaged answers they’re getting from generic AI. A new product in your business, built in partnership.

Phase 1 · invite-only · founding cohort

Apply for an invitation

URL, or the name of your firm, publication, or practice.

Write it the way you’d say it.

Pedro reads every note personally and replies within a week.

Selection

Fit

Years in the field.

A body of work that accumulated — books, recordings, case files, talks, sessions, decisions. Material, not assemblage.

Distinctions you enforce.

The principles you’d refuse to let a junior get wrong, and the ones your audience comes to you specifically to hear.

A subscribed audience.

Subscribers, members, students, clients — people who’ve chosen to pay for the way you think.

A domain, not a generality.

Your judgment is the answer to a specific kind of question, not a buffet of advice.

Not a fit

  • Generalist coaches and content producers without a specific domain.
  • Newsletters or courses where the value is summarising others’ work, not articulating your own judgment.
  • AI tinkerers building “a GPT for X” on the side. MindOS is a platform for the work, not a kit for the prompt.
  • Anyone looking to white-label or resell.

Why ship a Mind

01

A new product in your business.

A Mind isn’t software you adopt; it’s a product you ship — alongside your newsletter, course, or advisory. It answers your audience the way you would, when you can’t be in the room. Subscriber revenue, on top of what you already sell.

02

The window is now.

Your audience is already using generic AI for work they used to bring to you — and getting averaged answers, confidently. The next move isn’t a bigger model averaging more of the open web; it’s specific expertise applied to specific work. The first five seats decide who ships first.

03

The substrate is built.

A Mind is captured, not trained — the Studio interview captures the method, the library structures the work, the runtime grounds every claim in a citation back to the source. Two years in the making. The architecture lives in how it’s built; the first five ship hand-built, in the room.

What founding creators get

A Mind built in the room.

Pedro and the team work alongside you — the Studio interview that captures your method, the library structured around your work, the subscriber-facing tools shaped to what your audience actually asks. The first five Minds are not assembled from a template; they’re authored together.

Founding-cohort terms.

The bargain reflects the fact that you’re building this with us, not buying off a shelf — different from what we’ll publish for everyone else. Specifics shared on the call.

A direct line for the founding year.

Priority on platform decisions, real input on the roadmap, and the team in the room when something needs deciding.

Visible attribution.

Your name, your domain, your Mind among the first five — on the platform, in materials, in press if and when it comes.

What we ask in return

Time in the Studio

The interview that captures your method takes hours, not minutes — and we come back to it as the Mind develops.

Source material

Books, recordings, case files, sessions, decisions — whatever already exists, in whatever form it exists.

Willingness to work in public

Founding creators are named. The Mind ships under your name. Visibility is part of the bargain.

Patience

Phase 1 is five Minds, each launched deliberately. Depth is the goal; speed isn’t.

What happens next

01

The note

You send the note above. Within a week, Pedro replies personally.

02

The call

If both sides see a fit, we book a 45-minute call — your work, your audience, the questions a Mind would carry.

03

The Studio

If we’re both in after that, the Studio interview begins.

Not applying? The deeper architecture lives in how it’s built. The longer view is in the founder’s note.

Pedro Silva · founder, MindOS · São Paulo · LinkedIn